WCES worked with Ladder Tower Co., a Smeal owned company, to create a simple but functional website to display their inventory of fire trucks available through their dealership network. A simple minimalist design was preferred, but company branding needed to be preserved. We were able to accomplish that through the use of the slant from the logo, and we let their products be the star. The website needed to also be mobile friendly and easy to update. Here’s what we delivered.